Individually the canvas is likely to take less than an hour to fill out for most services, factor in more like 2 hours for a group. I’d recommend that you ideally fill out the canvas as a small group, or fill it out yourself and then go through with others to check and validate your answers (especially if there are lots of assumptions). different colour, or highlight) so that you can come back to validate the assumptions later on. However be warned, if you find yourself making lots of assumptions then be sure to mark these (e.g. You don’t need to capture every detail about the service, just high level points and if you don’t know enough about something at this stage, or don’t think that it’s relevant, simply leave it for now. On first pass of the service model canvas there seems to be quite a lot of information to fill out. View full size Spotify example Service Model Canvas How to fill it out I’ve created an example for Spotify to hopefully show the sort of information you might capture. The Service Model Canvas asks a number of questions about the service, such as who are the users? Why would someone use the service? What competition is out there? The canvas is not intended to capture every detail about a service, but instead as a set of thought starters. Inspired by the Business Model Canvas I’ve created the below Service Model Canvas (see what I’ve done) to help develop and document not business models, but service models. Along with this article you can also view an introduction to the service model canvas tutorial. In my search for help with this I came across the excellent Business Model Canvas – a tool designed for developing and documenting business models. But services are complex, and I’ve found it difficult to know where to start when it comes to exploring and de-constructing an existing service, or indeed thinking about a new service. I find myself thinking about where a particular app, website or product fits into a wider service and how designing a great user experience is not just about getting the small stuff right, like UI design, but also the bigger stuff. The service model canvas has been updated!Īs a UX designer, I find myself thinking more and more about services these days.
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